Dow Chemical to Exhibit at European Coatings Show 2011

The Dow Chemical Company’s presence at this year’s European Coatings Show in Nürnberg, Germany, March 29 -31 – will take the form of a ‘competence centre’.

The competence centre, with its main stage, break-out zones and display areas, will provide Dow with a high-profile informative platform from which to promote its latest products and technologies for the architectural, civil engineering, industrial coatings, buildings and construction industries.

Five Dow businesses will combine to demonstrate the benefits of the chemical company’s latest technological advances in their industries. Teaming-up on this single showcase stand are paint and coatings business Dow Coating Materials, specialty coatings additive expert ANGUS Chemical Company, anti-microbial protector Dow Microbial Control, construction industry-focused Dow Construction Chemicals and the epoxy systems infrastructure protection specialists Dow UPPC.

From rooftop to floor, Dow has products that contribute to high performance and durable coatings that protect homes, buildings and structures, using less of the world’s scarce natural resources and creating less of an overall environmental footprint.

Among many of the new products on show will be leading-edge technologies that improve durability, cut costs, reduce VOC’s (Volatile Organic Compounds) and odour, and improve overall handling and performance.

This includes microbial control products that keep the paint in pristine condition in the can and prevent mold growing in the steamy conditions of the bathroom; and coatings that protect flooring and contribute to healthier interior conditions.

As the world’s largest specialty chemical company, Dow is uniquely positioned to drive change by delivering innovative chemical solutions that contribute to human progress and the growth of business.

One of the big issues currently facing the industry is the world-wide shortage of titanium dioxide (Ti0₂). Dow Coating Materials has developed new technologies that reduce the dependency of paint manufacturers on Ti0₂. Not only does this help to reduce paint production costs, it has also had the unusual knock-on effect of alleviating some of the pressure on Ti0₂ producers. With an alternative product on the market, paint manufacturers now have a solution for producing their paint quotas and satisfying customer demand while using less of the scarce Ti0₂.

Responding to the growing demand for energy-efficient and durable systems, Dow Construction Chemicals will introduce its products for Cool Reflective Roof Coatings, particularly useful in hot countries – a solution that deflects the heat of the sun and keeps buildings cool. To improve efficiency and help reduce costs in cement renders, Dow Construction Chemicals will also be promoting its portfolio of products specially developed to answer all the key requirements in this application and will show how improved performance can enhance the productivity in cement renders.

Whatever the industry’s needs, Dow has the technology, creativity and expertise to help its customers to differentiate their products, to gain market share and to increase speed-to-market.

For example, the global development towards more environmentally acceptable paints and coatings results in a higher susceptibility towards microbial spoilage, while at the same time reducing the portfolio of active substances available for paint manufacturers. Dow Microbial Control has developed and notified Methyl-BIT, a new active substance, which is an additional building block for powerful and sustainable in-can preservation.

“We are at the forefront of the specialty materials industry to keep you ahead of yours. We are always thinking about how to help you revolutionise your products. We are very much the ‘Experts’ Expert’ in the industry and you can benefit from that expertise, Come and talk to us and find out how our science-based solutions help to create products that help you to succeed,” said a Dow spokesperson.