Feb 2 2011
Research and Markets has announced the addition of the "The Future of Sustainable Personal Care Packaging" report to their offering.
Well over half of consumers across 20 nations consider grocery products to be over-packaged. Although this sentiment varies depending on product sector, it is symptomatic of intensifying pressure for the packaging industry to develop more sustainable solutions across the supply chain. In short, sustainability remains an industry defining issue for packagers and their customers
Scope of the report:
- Obtain evidence-led insight: access multiple waves of primary consumers research data to support improved decision making
- Develop compelling on-trend products: better meet alcoholic beverage consumers packaging expectations with highly valued packaging features
- Opportunity profiling: identify industry sentiment, consumer segments and best practice to better capitalize on an industry defining trend
- Widespread environmental concerns are driving the sustainable packaging agenda
Highlights:
Indicative of just how significant the issue has become, about two-thirds of consumers globally are willing to endure some degree of economic burden to protect the environment a finding made even more relevant in the context of the global economic crisis
Negative public perceptions of packaging have driven much of the sustainable packaging debate so far. Packaging is often seen as a burden to consumers and the environment (with French and UK consumers most likely to perceive grocery products to be over-packaged), thereby elevating the importance of sustainability in the packaging mix
Minimizing the environment burden is just one of a number of important features determining how consumers will judge packaging. Nevertheless, claims associated with more sustainable forms of packaging, such as reduced packaging and recyclable/compostable, exert a favorable influence on consumers product evaluations
Key questions answered:
- What proportion of consumers consider personal care products to be over-packaged?
- What proportion of consumers act on their sustainable packaging concerns by changing the purchase choices?
- How does the issue of sustainable packaging in the personal care sector compare to other CPG sectors?
- What approaches have producers across the CPG spectrum pursued as best practice solutions to sustainable packaging provision?
- What can I do to better communicate sustainable packaging efforts to the consumer?