Icynene announced that it has selected WSB Titan, a gypsum dealer in Canada, to distribute its spray foam insulation products in Western Canada and Ontario regions.
Spray foam insulation product
WSB Titan’s divisions, Shoemaker Drywall Supplies and Watson Building Materials, will market Icynene’s spray foam products in Western Canada and Ontario, respectively.
With this distribution deal, Icynene will strengthen its foothold in the construction and design markets. According to Alison Scott Bull, who serves as Vice-President of Sales for the Canadian market, through this alliance, Icynene can now provide value added products to architects, contractors, builders and all participants in the spray foam business. It will also expand the availability of the company’s spray foam products in new regions, he added.
The addition of Icynene’s spray foam products, which offer energy savings of up to 50%, will expand WSB Titan’s portfolio of high-quality building envelope solutions. WSB Titan also offers roofing, steel studs and drywall.
According to Ryan Shoemaker, WSB Titan’s partner, the increasing demand for energy savings and swift growth of the spray foam market are the reasons behind the inclusion of Icynene’s products to WSB Titan’s offering.